
The Drift That Haunts Your BTP
You designed the system to last. Your assumptions didn’t. The fortress is already in the river and nobody saw it happen. BTP moves whether you do or not. Another expert won’t stop the drift.

You designed the system to last. Your assumptions didn’t. The fortress is already in the river and nobody saw it happen. BTP moves whether you do or not. Another expert won’t stop the drift.

I jumped straight to Chapter 11 on Durable Execution and hit a wall. Going back to Chapter 1 taught me why mental models matter more than memorizing patterns and frameworks. This review explains why you can't skip the fundamentals.

The book examines why platform adoption often fails to deliver intended business value. Teams struggle with complexity, internal friction, and competing priorities, and big initiatives often burn out before they gain traction. It shows how treating the platform as a product makes delivering intended business value more predictable and easier for teams to adopt